Tower display and product rack

ABSTRACT

A tower display which can be mounted to a coffin freezer for displaying product information at a height that facilitates shopper observation and viewing. The tower display includes a base support and a holder, joined by one or more elongated connector elements which maintain the holder in spaced relationship to the base support. The mounting of the base support is adjustable, and the holder secures cards or other elements used to present information pertaining to the items in the freezer unit. The tower display can also include a rack having sets of rods for hanging products and displaying information about such products.

BACKGROUND OF THE INVENTION

[0001] 1. Field of the Invention

[0002] The present invention is related to the field of retail displayracks and, more particularly, to display towers and racks suitable foruse with coffin freezers.

[0003] 2. Description of the Related Art

[0004] In modern supermarkets, including discount superstores andwarehouse retailers, the large number of different products being soldoften creates a shortage of display area space. Smaller items, andparticularly those which are packaged in a non-stackable wrapper, i.e.,blister packs, are often overwhelmed by larger, surrounding items,complicating shopper recognition thereof. Because shelving is notnecessary for such items, a need exists for alternative ways ofpresenting these items for sale. It would also be desirable from amarketing standpoint to display products that are in “hangable”packaging near or in proximity with larger items to which theyfunctionally relate.

[0005] In addition, standard coffin-style freezers used to containfrozen products by creating a pool of cold air such that the top of thefreezer remains open, do not provide adequate means for displayingproduct information in a manner which is adjacent the particular productand/or clearly visible to passing shoppers. Therefore, a need exists fora tower display which can be used to draw attention to the frozenproducts, pricing specials, etc. while presenting necessary informationat an elevation comfortable for the viewing height of most shoppers.

SUMMARY OF THE INVENTION

[0006] In view of the foregoing, one object of the present invention isa tower display and rack for displaying product information as well asproducts in an elevated position relative to the base upon which therack is mounted.

[0007] Another object of the invention is a tower display which can berelatively rigidly attached to the center divider of a coffin stylefreezer such that the display is not easily tipped over or knocked outof place.

[0008] A further object of the invention is a tower display that ismounted on the center divider between two coffin style freezers suchthat otherwise unusable space is utilized and product information ispresented in a logical relationship to the products, facilitatingeffective shopper observation of such information.

[0009] Yet another object of the invention is a tower display andproduct rack that is mounted to a freezer unit and can be used to placeproducts which might have an association with the frozen products inproximity thereto for shopper convenience.

[0010] A further object of the invention is a tower display and productrack adapted for use with existing, standardized supermarket displaycases and food storage units without modification thereto.

[0011] Another object of the invention is a tower display and productrack which is adjustable to fit a variety of supermarket display andfood storage cases.

[0012] In accordance with this and other objects, the present inventionis directed to a tower display which can be mounted to a coffin freezerfor displaying product information at a height that facilitates shopperobservation and viewing. The tower display includes a base support and aholder, joined by one or more elongated connector elements whichmaintain the holder in spaced relationship to the base support. Themounting of the base support is adjustable, and the holder secures cardsor other elements used to present information pertaining to the items inthe freezer unit. The tower display can also include a rack having setsof rods for hanging products and displaying information about suchproducts.

[0013] These together with other objects and advantages which willbecome subsequently apparent reside in the details of construction andoperation as more fully hereinafter described and claimed, referencebeing had to the accompanying drawings forming a part hereof, whereinlike numerals refer to like parts throughout.

BRIEF DESCRIPTION OF THE DRAWINGS

[0014]FIG. 1 shows a perspective view of a tower display rack mounted toa coffin freezer in accordance with a first embodiment of the presentinvention;

[0015]FIG. 2 is a side view of the tower display rack of FIG. 1;

[0016]FIG. 3 is a front view of the tower display rack of FIG. 1;

[0017]FIG. 4 is a top view of the tower display rack of FIG. 1;

[0018]FIG. 5A is a side view of a raised mounting surface base memberused on a flat surface with the tower display rack of FIG. 1;

[0019]FIG. 5B is a side view of a raised mounting surface base memberused on a peaked surface with built-in channels with the tower displayrack of FIG. 1;

[0020]FIG. 6 is a perspective view of the raised mounting surface basemember of FIG. 5;

[0021]FIG. 7 is a front view of a tower display in accordance with asecond embodiment of the present invention;

[0022]FIG. 8 is a side view of the tower display of FIG. 7;

[0023]FIG. 9 is a side view of the clip-on hanger assembly for use withthe tower display of FIG. 7;

[0024]FIG. 10 is a top view of the tower display of FIG. 7 with clip-onhanger assemblies of FIG. 9;

[0025]FIG. 11 is a bottom view of the tower display of FIG. 7 showingthe plates, with a base plate mounted on one such plate as used formounting of the tower display;

[0026]FIG. 12 is a partial top view of the base plates of FIG. 9 with achanneled mounting surface;

[0027]FIG. 13A is a side view of the adjustable base mechanism with theplate members shown as aligned on a common plane;

[0028]FIG. 13B is a side view of the base plates mounted on a flatchanneled surface for engagement with the base mechanism of FIG. 13A;

[0029]FIG. 14A is a side view of the adjustable base mechanism formounting on the base plates in accordance with the embodiment of FIG. 7,with the plate members shown in an angled position relative to oneanother; and

[0030]FIG. 14B is a side view of the base plates mounted in an angledposition relative to one another on a peaked, channeled mounting surfacefor engagement with the base mechanism of FIG. 14A.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0031] In describing a preferred embodiment of the invention illustratedin the drawings, specific terminology will be resorted to for the sakeof clarity. However, the invention is not intended to be limited to thespecific terms so selected, and it is to be understood that eachspecific term includes all technical equivalents which operate in asimilar manner to accomplish a similar purpose.

[0032] According to a first embodiment of the present invention, a towerdisplay, generally designated by the reference numeral 100, isillustrated in FIG. 1, with various views provided in FIGS. 2, 3 and 4.As shown in FIG. 1, the tower display 100 includes an elongatedconnecting element, embodied as display pole 10, connecting a rackassembly, generally designated by the reference numeral 12, with a basesupport assembly, generally designated by the reference numeral 14. Therack assembly is used to display products 2 and product informationcards 4. The base support assembly 14 is mounted to a center divider 6of a coffin freezer 8.

[0033] As shown in more detail in FIGS. 2, 3 and 4, the base supportassembly 14 includes two strap assemblies, generally designated by thereference numeral 40, and an L-shaped member having a vertical arm 44Aand a horizontal arm 44B. The horizontal arm 44B of the L-shaped memberis affixed to a mounting surface base member 15, and may include anaffixation element 13. The affixation element may be embodied as anadhesive element with a peel-off layer which protects the underlyingadhesive prior to use. The affixation element 13 may also be embodied asa magnet. Generally, the affixation element 13 is intended to hold thetower display until the strap assemblies are fully adjusted.

[0034] The rack assembly 12 includes a frame member, generallydesignated by the reference numeral 18, a coiled rod member 22, and aplurality of hanger assemblies, generally designated by the referencenumeral 24.

[0035] The frame member 18 has two upwardly extending arms 18A joined bya generally horizontal rod member 18B which is integral with the arms18A. For increased stability, the upwardly extending arms 18A are formedwith twice the thickness of the horizontal rod member 18B through adoubling back construction as seen in FIG. 2.

[0036] The upwardly extending arms 18A are joined by a plurality ofconnecting rods, generally designated by the reference numeral 20. Inthe embodiment shown in FIGS. 1-4, these connecting rods include anuppermost rod 20A, a pair of mid-level rods 20B, and a pair of lowermostrods 20C. The uppermost rod 20A extends between the top portions of theupwardly extending arms 18A, where the doubling back begins. Themid-level and lowermost rods are connected to opposing side surfaces ofthe arms 18A, preferably by welding, soldering or other suitabletechnique.

[0037] The coiled rod member 22 is connected to the uppermost rod 20A.In the preferred embodiment shown in the figures, there are two coiledrod members 22, spaced apart from one another and extending upwardlyfrom the uppermost rod 20A. The coiling of the rod members 22 creates anarrow space between overlapping portions of the coils of each member22. Product information cards 4 or other elements can be inserted intothis narrow space and are held securely thereby. The coiled rod isconnected to the rod 20A preferably by welding, soldering or othersuitable technique.

[0038] Each hanger assembly 24 includes a holder rod 26 and a productrod 28. The holder rod 26 and the product rod 28 may have a unitaryconstruction such as that shown in FIG. 2. With this construction, theconnecting portion 30 extends substantially parallel with the upwardlyextending arms 18A of the frame, and is connected to the mid-level rod20B and the lowermost rod 20C on one side of the frame 18. At the freeend of each holder rod is a holder 32 for product identification andprice information. The product rods 28 may be used to display variousretail products having construction or packaging suited for being hungon a rod.

[0039] The lower end of the display pole 10 includes a pin 34 passingtherethrough which is held in place by two cotter pins 36, one on eitherside of the pole 10. Two U-shaped connectors 38 are attached to the pin34, each connector 38 having arms 38A rotatably connected to theprotruding portion of the pin 34 on either side of the pole 10 such thatone U-shaped connector rests on one side of the pole and the other restson the opposite side of the pole. The arms 38A are joined by connectingportion 38B, generally with a unitary construction.

[0040] The horizontal arm 44B of the base support assembly 14 is mountedto the center divider of a coffin freezer using the adhesive element 13and the two strap assemblies 40. Each strap assembly 40 includes anupper strap 40A and a lower strap 40B, joined by a buckle 42. Theoverall length of the strap assembly is adjustable using the buckle 42in a manner known in the art.

[0041] The upper strap 40A is looped over the connecting portion 38B ofthe U-shaped connector 38 at one end and is connected to the buckle 42at the other end. The upper end of the lower strap 40B is connected tothe buckle, and the lower end of such strap 40B is connected to a straphook 46. The strap hook 46 has an eye 50 through which the strap 40B isthreaded, the strap 40B then being sewn back upon itself to secure thestrap hook thereto. At the end of the strap hook remote from the eye 50is a gripper hook 48. Other adjustable strap mechanisms could also beemployed. The strap mechanism could also be made to include an elasticmaterial.

[0042] To mount the tower display rack to the center divider 6 of acoffin freezer 8, the display pole 10 is centered on the divider 6. Amounting surface base member 15 may be necessary to span the gap wheretwo coffin freezers abut and provide a flat surface for mounting thepole 10. The adhesive 13 on the base of the pole 10 provides initialstability for the tower display rack until the strap assemblies are inplace.

[0043] For each strap assembly, the strap hooks 46 are positioned oneither side of the divider. The straps are adjusted to be of a lengththat allows the gripper hooks 48 to catch on an edge of the divider.Once the gripper hooks 48 are secured, the straps are tightened to exerta downward pull on either side of the display pole 10. Each strap may beadjusted individually to ensure the generally perpendicular orientationof the display pole to the mounting surface 15. So mounted, the towerdisplay rack is firmly secured to the freezer and conveniently locatedfor information and product display.

[0044] An alternative structure for the base support assembly isdepicted in FIGS. 5A, 5B and 6. As shown, a U-shaped raised mountingsurface base member, generally designated by the reference numeral 54,may be used to accommodate a varying construction of the mountingsurface. FIG. 5A shows a mounting surface in which each side of thedivider has a raised portion 7, with the two raised portions 7 separatedby a space 9. The raised mounting surface base member 54, preferablymade of metal, has a generally horizontal support portion 56 and twoangular legs 58. Extending down the longitudinal axis of the generallyhorizontal support portion 56 is a centering rod 60. The base member 54is placed over the raised portions 7 such that the centering rod 60extends into the space 9. The legs 58 provide stability on either side.The tower display rack is then secured with the strap assemblies as hasalready been described.

[0045]FIG. 5B shows a peaked mounting surface with built-in channels 150defined by upwardly extending lipped edges 152. The raised mountingsurface base member 54 is placed over the uppermost edges 152 such thatthe centering rod 60 rests therebetween. The legs 58 extend into theadjacent channel 150 on either side of the uppermost edges 152 as shown.

[0046] A second embodiment of a display tower in accordance with thepresent invention is illustrated in FIGS. 7-14B. The display tower,generally designated by the reference numeral 200, includes a frame,generally designated by the reference numeral 118, defining a holder andhaving elongated connecting elements, and an adjustable base mechanism,generally designated by the reference numeral 110.

[0047] The frame 118 includes two rod members, each having an upperdoubled-back portion 118A, a double-curved portion 118B, an elongateconnecting portion 118C, and an outwardly curved bottom portion 118D. Ina preferred embodiment, the frame has a unitary construction, with theportions thereof being identified as just set forth for ease ofreference. Alternatively, the frame could be constructed with a singlerod construction in the upper portion, or without the double-curvedportion.

[0048] The upper doubled-back portions 118A of the two rod members arejoined by a plurality of connecting rods including an uppermost rod 20A,mid-level rods 20B and lowermost rods 20C. These connecting rods arecomparable to those disclosed in connection with the first embodiment.Also as in the first embodiment, at least one coiled rod member 22extends upwardly from the uppermost rod 20A. Product information cardscan be inserted into a space created by the coiling of the coiled rod22. Thus, the upper portions 118A with connecting rods and coiled rodmember 22 constitute the holder.

[0049] The holder may further include clipped on hanger assemblies 224as shown in side and top views, respectively, in FIGS. 9 and 10. As withthe integrally formed hanger assemblies 24 shown in FIG. 2, eachclipped-on hanger assembly 224 includes a holder rod 226 and a productrod 228 joined by a connecting portion 230. The connecting portion 230is connected to a clip, generally designated by the reference numeral235, having an upper hook 235A and a lower hook 235B. The upper hook235A fastens over midlevel rod 20B and the lower hook 235B fastens overlowermost rod 20C. Alternatively, the hanger assemblies 224 may befixedly attached to the midlevel and lowermost rods as in the embodimentof FIG. 2.

[0050] The holder is held in spaced relationship from the adjustablebase mechanism by the elongate connecting portions 118C of the two rodmembers. The elongate connecting portions 118C are bridged by aplurality of reinforcement members 120.

[0051] The adjustable base mechanism 110 includes an adjustablereinforcement member, generally designated by the reference numeral 125,first and second plate members 132A, 132B with first and second pairs ofsemicircular members 130A, 130B, and first and second base plates 136A,136B.

[0052] The adjustable reinforcement member 125 is here embodied as adivided reinforcement member having two end segments 122 and a centersegment 124. The divided reinforcement member 125 is hollow, defining atubular channel running therethrough for receiving an elongated member,such as a bolt 126, for adjusting the tension on the adjustablereinforcement member 125.

[0053] Each end segment 122 of the divided reinforcement member isfixedly connected to a respective elongate connecting portion 118C. Thecenter segment 124 is not connected to the end segments but is heldbetween the end segments by the bolt, which extends through each endsegment and through the center segment. The threaded end 126A of thebolt 126 is engaged by a wing nut 128 for tightening and loosening ofthe bolt.

[0054] The plate members 132A, 132B are flat and substantially equal inlength. Each semicircular member has a semicircular edge and a flatdiameter edge. A first pair of semicircular members 130A is connectedalong a portion of the diameter edge to a first plate member 132A. Platemember 132A extends between and connects, while maintaining in spacedrelationship, the first pair of semicircular members 130A. Similarly, asecond pair of semicircular members 130B is connected along a portion ofthe diameter edge to a second plate member 132B. Plate member 132Bextends between and connects, while maintaining in spaced relationship,the second pair of semicircular members 130B. The portion of thediameter edge is preferably less than a radius length.

[0055] As already noted, the plate members 132A, 132B are substantiallyequal in length, and the pairs of semicircular members are positionednear the ends of their respective plate members. As a result, one memberof the first pair of semicircular members 130A is in or nearly inphysical contact with one member of the second pair of semicircularmembers 130B on each end of the plate members to create what is termedherein as a mixed pair 130A, 130B adjacent each plate member end. Whenthe two pairs of semicircular members are aligned, i.e., when thediameter edges of the semicircular members are substantially parallelwith one another, the plate members 132A, 132B are substantiallyparallel and on a same plane with one another.

[0056] Each semicircular member includes an arcuate aperture 146 thereinwhich has an arc generally corresponding to the semicircular edge. Thethreaded end 126A of the bolt 126 which extends through the dividedreinforcement member 125 first passes through the arcuate apertures 146in a first mixed pair of semicircular members 130A, 130B, then throughend segments 122 and center segment 124 of the reinforcement member 125,and finally through the second mixed pair of semicircular members 130B,130A. The threaded end 126A of the bolt 126 is then secured by the wingnut 128.

[0057] Loosening the wing nut 128 allows the bolt to be slidinglyshifted along the length of the arcuate apertures 146. Because the endsegments 122 are fixed to the elongate connecting portions 118C, slidingof the bolt within the arcuate aperture 146 changes the verticalorientation of the frame relative to the base. When the plate members132A, 132B are adjusted to be on the same plane, the frame issubstantially perpendicular to this plane when the bolt is off-center,relative to the semicircular edge portion of the semicircular members,by approximately the thickness of the elongate connecting portion 118C,as representatively shown in FIG. 13A. When a desired angle of the frameis obtained, tightening of the nut fixes the bolt in position within thearcuate apertures.

[0058] Each outwardly curved bottom portion 118D engages a respectivecircular aperture 148 in the base of a respective mixed pair ofsemi-circular members 130A, 130B. Therefore, in addition to theadjustability of the bolt within the arcuate apertures, the semicircularmembers 130A, 130B may be rotated around the axis created by theoutwardly curved bottom portions 118D extending through such circularapertures 148. By rotating the first pair of semicircular members 130Arelative to the second pair 130B, the outer longitudinal edges of theplate members are brought closer together, as shown in FIG. 14A. Thisadjustability allows the orientation of the plates to be modified to fitparticular mounting surfaces.

[0059] The underside of each plate 132A, 132B is provided with a magnet134A, 134B. Preferably the magnets 134A, 134B extend along a significantportion of the length of the plates. The magnets may be rectangular, asshown, or may comprise several smaller magnets, of any suitable shape,space along the underside of the plates. Depending upon the strength ofthe magnets, the tower display 200 may be secured to a suitable metalmounting surface using only the magnetic force of the magnets, ifdesired. Thus, it is possible to mount the base mechanism 110 of FIG.13A directly onto a flat surface of appropriate ferrous or othermagnetically engaging material.

[0060] According to the preferred embodiment shown in FIGS. 7-14B,however, the adjustable base mechanism 110 of the tower display includesbase plates 136A, 136B, shown in FIGS. 13B and 14B, to facilitate securemounting of the display. A first base plate 136A engages, along an uppersurface thereof, with the magnet 134A underlying the first plate 132A;similarly, a second base plate 136B engages, along an upper surfacethereof, with the magnet 134B underlying the second plate 132B. Again,the magnets 134A, 134B, while shown as a single rectangular element, maybe embodied with other shapes or as multiple smaller magnets, such as aplurality of circular, oval, polygonal, magnets, etc.

[0061] Each base plate 136 is elongated, with ends thereof preferablyhaving rounded corners. The length of the base plates 136 is greaterthan the length of the corresponding plate members 132. Near each end ofeach base plate is a circular aperture for receiving a bolt 142. Thebolt 142 is secured with a wing nut 144 on the upper surface of the baseplate. A fastening member 138 having a fastening corner 137 and an arm139 is secured to the lower surface of each end of the base plate withthe bolt 142. The fastening member 138 can be rotated around the bolt,which serves as a pivot point, as shown in FIG. 11.

[0062] The fastening member 138 is generally planar but includes aflange 140 that extends, relative to the base plate, upwardly from theouter end of the arm 139 and is substantially perpendicular to theplanar portion of the fastening member 138. The fastening members 138with corners 137 and flanges 140 are used to secure the base plate 136to standard slotted channels 150, as depicted in FIG. 12. As shown,using the flanges 140 for grip, the fastening members 138 are rotated toposition the corners 137 under the lip of the edges 152 defining thechannels 150 where, once caught thereunder and with the wing nuts 144tightened, the base plates are securely held in place.

[0063] In each embodiment, the tower rack and display are preferablyconstructed of metal rods with an outer coating of paint, plastic, etc.,to prevent corrosion, improve appearance, and smooth over any roughedges. The frame and hanger assemblies could alternatively beconstructed of some other material such as plastic, vinyl, wood or othermaterial provided such material has sufficient structural strength andresistance to breakage to withstand normal use and installation of thedevice. Alternative means of connecting the strap assemblies to thedisplay pole could also be used without departing from the intendedscope of the invention.

[0064] The foregoing descriptions and drawings should be considered asillustrative only of the principles of the invention. The invention maybe configured in a variety of shapes and sizes and is not limited by thedimensions of the preferred embodiment. Numerous applications of thepresent invention will readily occur to those skilled in the art.Therefore, it is not desired to limit the invention to the specificexamples disclosed or the exact construction and operation shown anddescribed. Rather, all suitable modifications and equivalents may beresorted to, falling within the scope of the invention.

We claim:
 1. A tower display for use with a coffin-style freezercomprising: a base support assembly for mounting to the freezer, saidbase support assembly including elements for securing said tower displayto the freezer; an elongated connecting element having an upper end anda lower end, the lower end connected to said base support assembly; aholder connected to the upper end of said elongated connecting element,said holder including a coiled rod member having an overlapping portion,said overlapping portion defining a space for securing a card bearingproduct information.
 2. The tower display as set forth in claim 1,wherein said base support assembly includes: a planer surface member foraffixing said base support assembly to a mounting surface of thefreezer; and two strap assemblies connected to said elongated connectingelement, each of said two strap assemblies having an adjustable strapand a strap hook for hooking onto an edge of the freezer.
 3. The towerdisplay as set forth in claim 2, wherein said planer surface memberincludes an adhesive element.
 4. The tower display as set forth in claim2, wherein said planer surface member includes a magnetic element. 5.The tower display as set forth in claim 2, wherein said planer surfacemember includes a centering rod extending down a longitudinal axisthereof, and two angular legs for stabilization.
 6. The tower display asset forth in claim 2, wherein said elongated connecting element is asingle display pole.
 7. The tower display as set forth in claim 1,wherein said elongated connecting element includes two elongated rodsspaced from one another.
 8. The tower display as set forth in claim 7,wherein said base support assembly includes: two plate members having agenerally rectangular shape, each plate member having a semicircularmember extending substantially perpendicularly from each end thereof,each semicircular member having an arcuate aperture; a dividedreinforcement member extending between said two elongated rods, saiddivided reinforcement member including a center segment and, at eachend, an end segment fixedly connected to a respective elongated rod,said divided reinforcement member having a tubular channel runningtherethrough; and a bolt extending through said arcuate apertures andthrough said tubular channel, said bolt tightened with a nut, looseningof said nut allowing said bolt to move within said arcuate apertures,movement of said bolt adjusting an angle of said elongated rods and saidholder relative to said plate members.
 9. The tower display as set forthin claim 8, said base support assembly further comprising: two magnets,each affixed to an underside of a respective plate member; two baseplates for magnetically adhering to said two magnets, respectively, saidbase plates including fastening elements connected to each end thereoffor securing said base plate to a mounting structure.
 10. The towerdisplay as set forth in claim 8, said base support assembly furthercomprising: each semicircular member having a diameter edge, asemicircular edge, and a circular aperture; each of said semicircularmembers connected to one plate member along a portion of the diameteredge thereof; lower ends of said two elongated rods extending throughsaid circular apertures to create an axis; wherein said plate membersare rotatable upon said axis such that outer longitudinal edges of saidplate members can be moved closer to one another.
 11. The tower displayas set forth in claim 10, said base support assembly further comprising:two magnets, each affixed to an underside of a respective plate member;two base plates for magnetically adhering to said two magnets,respectively, said base plates including fastening elements connected toeach end thereof for securing said base plate to a mounting structure.12. The tower display as set forth in claim 1, said holder furthercomprising a plurality of hanger assemblies, each hanger assemblyincluding a holder rod and a product rod, said holder rod having aholder on a free end thereof for displaying product information, saidproduct rod for hanging products.
 13. The tower display as set forth inclaim 12, wherein the holder rod and the product rod of each hangerassembly have a unitary construction.
 14. The tower display as set forthin claim 12, wherein said base support assembly includes two strapassemblies connected to said elongated connecting element, each of saidtwo strap assemblies having an adjustable strap and a strap hook forhooking onto an edge of the freezer.
 15. The tower display as set forthin claim 14, wherein said elongated connecting element is a singledisplay pole and includes a pin passing therethrough, said pin securedby cotter pins on either side of said pole, two U-shaped connectorsrotatably attached to said pin and extending on opposite sides of saidpole relative to one another, one of said two strap assemblies attachedto each U-shaped connector.
 16. The tower display as set forth in claim7, wherein said base support assembly includes: two plate members, eachhaving a semicircular member extending substantially perpendicularlyfrom each end thereof, each semicircular member having an arcuateaperture therein; an adjustable reinforcement member connected to andextending between said two elongated rods, said divided reinforcementmember having a tubular channel running therethrough; and an elongatedmember extending through said arcuate apertures and through said tubularchannel for adjusting a tension on said adjustable reinforcement memberto allow said elongated member to move within said arcuate apertures,movement of said elongate member adjusting an angle of said elongatedrods and said holder relative to said plate members.
 17. The towerdisplay as set forth in claim 16, said base support assembly furthercomprising: two magnets, each affixed to an underside of a respectiveplate member, for securing said base support assembly to a metalmounting surface.
 18. The tower display as set forth in claim 17, saidbase support assembly further comprising: each semicircular memberhaving a diameter edge, a semicircular edge, and a circular aperture;each of said semicircular members connected to one plate member along aportion of the diameter edge thereof; lower ends of said two elongatedrods extending through said circular apertures to create an axis;wherein said plate members are rotatable upon said axis such that outerlongitudinal edges of said plate members can be moved closer to oneanother.
 19. The tower display as set forth in claim 17, said basesupport assembly further comprising two base plates for magneticallyadhering to said two magnets, respectively, said base plates includingfastening elements connected to each end thereof for securing said baseplates to a channeled mounting structure.
 20. The tower display as setforth in claim 19, wherein said fastening elements are rotatablyconnected to said base plates, said fastening elements including anupwardly extending gripping flange and a corner for catching upon anedge of said channeled mounting structure.
 21. A tower display for usewith a coffin-style freezer comprising: a base support assembly formounting to the freezer, said base support assembly including two strapassemblies for hooking onto an edge of the freezer for securing saidtower display to the freezer; a display pole having an upper end and alower end, the lower end connected to said base support assembly, saidtwo strap assemblies extending from opposite sides of said display pole;a holder connected to the upper end of said display pole for displayingproduct information.
 22. The tower display as set forth in claim 21,further comprising a raised mounting surface base member having a planersurface with a longitudinal axis, a centering rod extending down saidaxis, and two angular legs for stabilizing said tower display whenmounted on a peaked surface.
 23. The tower display as set forth in claim22, said holder further comprising a plurality of hanger assemblies,each hanger assembly including a product rod for hanging products, and aholder rod having a holder on a free end thereof for displaying productinformation.
 24. The tower display as set forth in claim 23, whereineach of said two strap assemblies includes an adjustable strap and astrap hook for hooking onto the edge of the freezer.
 25. The towerdisplay as set forth in claim 21, wherein said single display poleincludes a pin passing therethrough, two U-shaped connectors rotatablyattached to said pin and extending on opposite sides of said polerelative to one another, one of said two strap assemblies attached toeach U-shaped connector.
 26. The tower display as set forth in claim 21,wherein said holder includes a coiled rod member having an overlappingportion defining a space for securing a card bearing said productinformation.
 27. The tower display as set forth in claim 21, whereinsaid base support assembly includes a planer surface with an affixationelement on an outer surface thereof for contacting a freezer mountingsurface.
 28. The tower display as set forth in claim 27, wherein saidaffixation element is an adhesive element.
 29. The tower display as setforth in claim 27, wherein said affixation element is a magneticelement.
 30. A tower display for use with a coffin-style freezercomprising: two plate members for securing said tower display to thefreezer, each plate member having a semicircular member extendingsubstantially perpendicularly from each end thereof, each semicircularmember having an arcuate aperture; two elongated rods spaced from oneanother, each having an upper end and a lower end, the lower endsconnected to said semicircular members; an adjustable reinforcementmember connected to and extending between said two elongated rods, saiddivided reinforcement member having a tubular channel runningtherethrough; and an elongated member extending through said arcuateapertures and through said tubular channel for adjusting a tension onsaid adjustable reinforcement member to allow said elongated member tomove within said arcuate apertures, movement of said elongated memberadjusting an angle of said elongated rods relative to said platemembers.
 31. The tower display as set forth in claim 30, furthercomprising a holder connected to the upper ends of said elongated rodsfor securing a card bearing product information.
 32. The tower displayas set forth in claim 30, further comprising: two magnets, each affixedto an underside of a respective plate member, for securing said towerdisplay to a metal mounting surface.
 33. The tower display as set forthin claim 32, wherein each semicircular member has a diameter edge, asemicircular edge, and a circular aperture, each of said semicircularmembers connected to one plate member along a portion of the diameteredge thereof, lower ends of said two elongated rods extending throughsaid circular apertures to create an axis such that said plate membersare rotatable upon said axis to allow outer longitudinal edges of saidplate members to be moved closer to one another.
 34. The tower displayas set forth in claim 33, wherein said portion is less than a radiuslength.
 35. The tower display as set forth in claim 32, furthercomprising two base plates for magnetically adhering to said twomagnets, respectively, said base plates including fastening elementsconnected to each end thereof for securing said base plates to achanneled mounting structure.
 36. The tower display as set forth inclaim 35, wherein said fastening elements are rotatably connected tosaid base plates, each fastening element including an upwardly extendinggripping flange and a corner for catching upon an edge of said channeledmounting structure.